This research study aims to understand and influence urban-rewilding behaviour in London’s private residential gardens. This addresses the issue of declining wildlife habitat in urban gardens, in a time of increasing urbanisation and ecological crisis. The study is in four phases:
- A global literature review, coded to a behaviour model
- Mixed-methods research with London residents to understand the capability, opportunity and motivational factors influencing urban-rewilding behaviour
- Development of an intervention strategy to promote urban rewilding, using a behaviour-change framework.
- Testing of the intervention strategy.
Title: Wild Ways Research Day workshops at London Metropolitan University
Image Credit: Magdalena Olchawska/London Metropolitan University/Rewild My Street
What are the key innovative aspects of the project and the story behind it?
This interdisciplinary research study is associated with the university’s Centre for Urban and Built ecologies (CUBE) and funded by a Kusuma Trust Communities and Environment grant. It combines Associate Professor of Sustainable Architecture Sian Moxon’s design research with Associate Professor of Public Health Dr Justin Webb’s behaviour-change methodologies. By combining the disciplines of design and behavioural sciences, this research will provide new insights for influencing rewilding behaviour in London’s gardens.
Title: Wild Ways Research Day presentations at London Metropolitan University
Image Credit: Magdalena Olchawska/London Metropolitan University/Rewild My Street
